![]() Meantime, the phones are tracking the visitor’s location. Visitors can go through the screen to choose a season to step inside the next scene. The quality and accuracy of representation, 3D projection, and excellent audio design create an immersive expression of Japan’s nature.Īt the end of the show, four seasons appear on the screen. Using earphones provides a more realistic ambient sound. While watching videos of natural environments on a foggy screen in front of you, you see sea waves covering your feet. Japan’s climate has unique characteristics as it varies significantly from north to south. In the first scene, you will be standing in front of a three-dimensional projection mapping show that represents Japan’s natural diversity. Two-thirds of Japan is covered by forested mountains and hills, adequately relatable to this experience. Then you will walk through an artificial mist, which I can say feels like being immersed by nature in a multisensory way. It is an impressive personalized way of welcoming. ![]() At the pavilion, every visitor is given a different plant that appears on the screen in front of them and on their smartphone. Japanese decorate the entrance of their houses with unique plants to welcome guests. Before starting the primary experience, you are greeted using Japan’s hospitality customs. Japan pavilion is one of the places in which each person is given a smartphone and an earphone, though, for instance, at the South Korea pavilion, you need to share your phone with your companions. Japan’s pavilion is surrounded by water, reflecting the façade and providing natural cooling to create sustainable architecture. ![]() The unique structure is not enclosed it feels easy to interact with the space. According to the designer, it supports the idea of connection from the Expo’s theme in cultural and technological aspects. At the Japan pavilion, you are welcomed by a white origami-like façade that combines traditional Arabesque and Japanese patterns. While passing on the pathways, the first impact is created by the architecture, especially the pavilion’s facade. Not only has Japan been one of the most recommended pavilions to visit so far, but also, I believe there are other explicit reasons which will turn out while you continue reading. I want to throw light on the Japan pavilion. Therefore, I expected a series of noble and impressive events that I was a part of. It resembled going through a real journey. The Expo 2020 website indicates an unrivaled global stage for world culture. Country pavilions are gateways to culture and innovation. ![]() My experience of visiting Expo 2020 had the most similar feeling to my idea of the book Around the World in Eighty Days. According to the Expo theme and nation branding objectives, Dubai Expo is considered a great place to look for innovative experiential marketing solutions. Through national pavilions, countries bring their cultures into direct contact with foreign publics at a large promotional event. Effective communication has a crucial role in large-scale events however, the importance of audience engagement is even more notable at Dubai Expo due to its exclusive theme “Connecting Minds, Creating Future.”Ĭountries benefit from World Expos as a unique opportunity to showcase themselves therefore, engaging visitors is also a key factor for nation branding. Yes! Dubai Expo is distinct around communication!Įxpo 2020 is currently hosted by Dubai in the United Arab Emirates. Nations are intended to impact tens of millions of visitors, and they employ engaging and immersive activities as their primary means. Each nation designs an extraordinary pavilion to showcase its scientific, technological, economic, and social achievements. ![]() These mega-events are organized around a primary theme, the “universal challenge of our time.” Official Participants of world fairs are countries and international organizations presenting solutions to pressing challenges of our time.Įxpos offer a journey inside a universal theme. Since 1851, World Expos have been taken place almost every five years. Expo: A history of adventure by global nations ![]()
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